A had picking up a Waffle Towel from a pile of different colored Waffle Towels

Not Your
Ordinary Towel

The Waffle Towels that keep on selling out are super absorbent, lightweight, and a Wirecutter fave.

A couple wearing the Onsen Bath Robes.

The Robe with Five Stars

131 reviews can’t be wrong. Everyone’s loving the soft and absorbent Waffle Bath Robe.

Woman in a White Onsen Bathrobe and towel on the bed.

Routine: Upgraded

Save up to 15% on our best-selling Towel Sets.

America's #1 Waffle Towel

As seen in
Domino logo

“I liked it so much I bought a second set, and now they’re my go-to towels”

Today Logo

“Onsen’s distinct waffle-knit towels actually over deliver on performance.”

Apartment Therapy logo

“This material is extremely absorbent and super light. Towel never felt heavy, even when wet.”

AD logo

“The Bath Robe design is deep-pocketed and hooded; the weave is waffly and lightweight.”

Forbes Logo

“It’s exceedingly lightweight, it soaks up moisture very quickly and it dries quickly as well.”

Domino logo

“I liked it so much I bought a second set, and now they’re my go-to towels”

Today Logo

“Onsen’s distinct waffle-knit towels actually over deliver on performance.”

Apartment Therapy logo

“This material is extremely absorbent and super light. Towel never felt heavy, even when wet.”

AD logo

“The Bath Robe design is deep-pocketed and hooded; the weave is waffly and lightweight.”

Forbes Logo

“It’s exceedingly lightweight, it soaks up moisture very quickly and it dries quickly as well.”

Featured Products

Elevate your shower routine

Onsen Waffle Bath Towel Set in Oatmeal #color_oatmeal Onsen Waffle Bath Towel Set in Oatmeal #color_oatmeal
Best Seller
$ 84 $ 75
8 Colors
Onsen Waffle Bath Sheet in White #color_white Onsen Waffle Bath Sheet in White #color_white
Bundle & Save
$ 114 $ 105
8 Colors
Onsen Waffle Complete Set in Sage #color_sage Onsen Waffle Complete Set in Sage #color_sage
Best Seller
$ 164 $ 150
8 Colors
Onsen Waffle Bath Robe in White #color_white Onsen Waffle Bath Robe in Denim #color_denim
Best Seller
$ 195
6 Colors
Onsen Bath Sheet in White #color_white Onsen Bath Sheet in Cinder Grey #color_cinder-grey
Best Seller
starting at $ 80
8 Colors
Onsen Waffle Hand Towel in White #color_white Onsen Waffle Hand Towel in Cinder Grey #color_cinder-grey
Best Seller
starting at $ 22
9 Colors
Onsen Waffle Face Towel in Cinder Grey #color_cinder-grey Onsen Waffle Face Towel in Cinder Grey #color_cinder-grey
starting at $ 12
9 Colors
The ONSEN Wool Dryer Balls with packaging on a white background. The ONSEN Wool Dryer Balls with packaging on a white background.
$ 15
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Clean Up Your Act

Your current
towel is gross...

Yeah, we said it. Towels that stay damp for hours are a breeding ground for bacteria. In fact, research suggests that 90% of bathroom towels contain coliform bacteria–and 14% are contaminated with E. coli.


Our signature Waffle Towel’s open weave dries so quickly, germs and bacteria don’t stand a chance. And the 100% Supima® cotton fabric is up to 45% stronger than your current towel. The result is a fresher, cleaner towel that lasts.


Is there anything our towels don’t have? Maybe a space in your linen closet.

7,500+ ⭐⭐⭐⭐⭐ Reviews

We've helped thousands of happy customers love their shower again,

making us the Internet's #1 Waffle Towel.

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The Onsen Difference

Why choose our signature Waffle Towel?


➜ Ultra quick-drying 🌬️

Open weave evaporates water & dries itself in ½ the time.


➜ Longer lasting 💪

100% premium extra-long-staple Supima® cotton outlasts the average cotton towel by up to 45%.


➜ Healthier for your skin 🧖

OEKO-TEX® certified against 350 toxic chemicals to protect your skin.


➜ Stays cleaner, longer 🛀

Quick-drying fabric prevents the growth of odor-causing bacteria & mildew.

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our story

Science Backed by Tradition

Inspired by our founder’s Japanese heritage, our Waffle Towel weaves softness, absorbency, and quickness to dry into an elevated basic that works without compromise.

Meet Your Best towel

The benefits of our Waffle Towel

No more soggy towels

Honeycomb pockets of the open waffle weave allow maximum air flow, for faster dry times and less bacteria.

Longer-lasting fabric

Extra-long-staple Supima® cotton spun at slower speeds for maximum strength and durability prevents pilling and breaking.

More towel, less space

Our towels are 1 inch longer & wider, 30% lighter, and 50% less bulky than the average towel, thanks to the airy curves of the weave.

No more soggy towels

Honeycomb pockets of the open waffle weave allow maximum air flow, for faster dry times and less bacteria.

Longer-lasting fabric

Extra-long-staple Supima® cotton spun at slower speeds for maximum strength and durability prevents pilling and breaking.

More towel, less space

Our towels are 1 inch longer & wider, 30% lighter, and 50% less bulky than the average towel, thanks to the airy curves of the weave.

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How does your towel stack up?

Onsen Waffle Towel


Shower at night, dry by morning.

Towels that dry completely between uses have almost no chance of harboring bacteria.

With maximum surface area for increased air circulation, our original open weave fabric rapidly dries itself, for a towel that’s cleaner and fresher, longer.

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Average cotton towel


Germs and bacteria stink–literally! Odor-causing microbes multiply on fabric that stays wet, leading to nasty smells, acne, and infections.

Best Sellers

The Internet's favorite towel

Onsen Bath Sheet in White #color_white Onsen Bath Sheet in Cinder Grey #color_cinder-grey
Best Seller
starting at $ 80
8 Colors
Onsen Waffle Bath Towel Set in Oatmeal #color_oatmeal Onsen Waffle Bath Towel Set in Oatmeal #color_oatmeal
Best Seller
$ 84 $ 75
8 Colors
Onsen Waffle Complete Set in Sage #color_sage Onsen Waffle Complete Set in Sage #color_sage
Best Seller
$ 164 $ 150
8 Colors
Onsen Waffle Bath Robe in White #color_white Onsen Waffle Bath Robe in Denim #color_denim
Best Seller
$ 195
6 Colors
Plush Bath Sheet Plush Bath Sheet in Oatmeal #color_oatmeal
starting at $ 60
3 Colors
Plush Complete Set in Oatmeal #color_oatmeal Plush Complete Set in Fog #color_fog
Bundle & Save
$ 132 $ 110
3 Colors
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Waffle Towel Complete Set

Every Onsen
essential in one set

Upgrade your towels today & transform your post-shower experience from routine to ritual.

FREQUENTLY ASKED QUESTIONS

Want to know more?

What does Onsen mean?

An Onsen (温泉) is a Japanese hot spring and the bathing facilities and inns frequently situated around them. As a volcanically active country, Japan has thousands of onsens.

What is Supima® cotton?

Supima® cotton is a 100% USA-grown cotton with an extra-long staple fiber, making it one of the finest cottons in the world. Its fibers are 50% longer than those of other cottons, and can be spun into an extremely strong, durable yarn that gets softer with use. Learn more about the Supima® trademark here.

Do your Waffle Towels really dry lightning fast?

Yes! The honeycomb pockets of the open waffle weave provide greater surface area for improved air flow through the fabric, meaning faster drying times, even in humid climates.

How do I care for my towels?

We recommend washing your towels in cold water on a gentle cycle every 3-4 days. Tumble dry on low with wool dryer balls. Avoid using fabric softeners and conditions, which coat the cotton fibers and minimize their natural ability to absorb moisture.

Still unsure?
We've got you

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60-Shower Trial

Try your towel for 60 days and love it, or your money back.

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Free Shipping

Enjoy free shipping on US orders of $95+ and international of $195+

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10% Off Your First Order

Sign up to our newsletter for your unique 10% off discount code.

60 calendar icon

60-Shower Trial

Try your towel for 60 days and love it, or your money back.

Onsen truck icon

Free Shipping

Enjoy free shipping on US orders of $95+ and international of $195+

Envelope Icon

10% Off Your First Order

Sign up to our newsletter for your unique 10% off discount code.

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Onsen in the Wild

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A Pattern Family of Brands


We’re a collective of brands guided by one purpose: to make home more beautiful and more functional, room by room. Our products are thoughtfully designed to turn everyday motions into intentional, enjoyable rituals of everyday living.