Onsen®
Onsen®

Relaxation, Wrapped Up

For the moms and caregivers who hold it all together—the gift of everyday luxury.

Onsen®
Onsen®

Introducing the Waffle Bath Mat

We perfected the towel. Next up? Your bath mat.

Onsen®
Onsen®

Everything You Need

Whether you’re moving or upgrading, our curated towel sets make it easy.

Wirecutter 2024 'Our Pick' seal from The New York Times.

"...if you want a truly quick-drying towel, we recommend the Onsen Waffle Bath Towel."

Featured Products

Elevate your shower routine

Onsen Waffle Bath Towel in Oatmeal #color_oatmeal Onsen Bath Waffle Towel in Cinder Grey #color_cinder-grey
Best Seller
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4.7
(1849)
$59
12 colors available
Onsen Waffle Bath Towel Set in Cinder Grey #color_cinder-grey Onsen Waffle Bath Towel Set in Denim #color_denim
Best Seller
12% OFF
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4.7
(4413)
$89.90 $102.25
13 colors available
Supima® Waffle 4pc Bath Towel Bundle Supima® Waffle 4pc Bath Towel Bundle
15% OFF
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4.7
(2659)
$149.90 $177
12 colors available
Supima® Waffle 6pc Bath Sheet Bundle Supima® Waffle 6pc Bath Sheet Bundle
Best Seller
21% OFF
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4.7
(1835)
$209.90 $264.50
12 colors available
Onsen Waffle Bath Robe in White #color_white Supima® Waffle Bath Robe
Best Seller
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4.5
(184)
$199
7 colors available
Supima® Waffle Bath Mat Supima® Waffle Bath Mat
New!
$49
5 colors available
Onsen Bath Sheet in Oatmeal #color_oatmeal Onsen Bath Sheet in Cinder Grey #color_cinder-grey
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4.7
(709)
$89
13 colors available
Onsen Waffle Hand Towel in White #color_white Onsen Waffle Hand Towel in Cinder Grey #color_cinder-grey
10% OFF
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4.8
(808)
$52.90 $59
12 colors available
Supima® Waffle 12pc Bath Towel Move-In Bundle Onsen Waffle Bath Towel in Denim #color_denim
Best Seller
24% OFF
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4.7
(2983)
$309.90 $409
12 colors available
Laundry Hamper Laundry Hamper
New!
$120
1 color available
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Clean Up Your Act

Your current
towel is gross...

Yeah, we said it. Towels that stay damp for hours are a breeding ground for bacteria. In fact, research suggests that 90% of bathroom towels contain coliform bacteria–and 14% are contaminated with E. coli.


Our signature Waffle Towel’s open weave dries so quickly, germs and bacteria don’t stand a chance. And the 100% Supima® cotton fabric is up to 45% stronger than your current towel. The result is a fresher, cleaner towel that lasts.


Is there anything our towels don’t have? Maybe a space in your linen closet.

7,500+ ⭐⭐⭐⭐⭐ Reviews

We've helped thousands of happy customers love their shower again,

making us the Internet's #1 Waffle Towel.

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The Onsen Difference

Why choose our signature Waffle Towel?


➜ Ultra quick-drying 🌬️

Open weave evaporates water & dries itself in ½ the time.


➜ Longer lasting 💪

100% premium extra-long-staple Supima® cotton outlasts the average cotton towel by up to 45%.


➜ Healthier for your skin 🧖

OEKO-TEX® certified against 350 toxic chemicals to protect your skin.


➜ Stays cleaner, longer 🛀

Quick-drying fabric prevents the growth of odor-causing bacteria & mildew.

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our story

Science Backed by Tradition

Inspired by our founder’s Japanese heritage, our Waffle Towel weaves softness, absorbency, and quickness to dry into an elevated basic that works without compromise.

Meet Your Best towel

The benefits of our Waffle Towel

No more soggy towels

Honeycomb pockets of the open waffle weave allow maximum air flow, for faster dry times and less bacteria.

Longer-lasting fabric

Extra-long-staple Supima® cotton spun at slower speeds for maximum strength and durability prevents pilling and breaking.

More towel, less space

Our towels are 1 inch longer & wider, 30% lighter, and 50% less bulky than the average towel, thanks to the airy curves of the weave.

No more soggy towels

Honeycomb pockets of the open waffle weave allow maximum air flow, for faster dry times and less bacteria.

Longer-lasting fabric

Extra-long-staple Supima® cotton spun at slower speeds for maximum strength and durability prevents pilling and breaking.

More towel, less space

Our towels are 1 inch longer & wider, 30% lighter, and 50% less bulky than the average towel, thanks to the airy curves of the weave.

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How does your towel stack up?

Onsen Waffle Towel


Shower at night, dry by morning.

Towels that dry completely between uses have almost no chance of harboring bacteria.

With maximum surface area for increased air circulation, our original open weave fabric rapidly dries itself, for a towel that’s cleaner and fresher, longer.

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Average cotton towel


Germs and bacteria stink–literally! Odor-causing microbes multiply on fabric that stays wet, leading to nasty smells, acne, and infections.

Best Sellers

The Internet's favorite towel

Supima® Waffle 12pc Bath Towel Move-In Bundle Onsen Waffle Bath Towel in Denim #color_denim
Best Seller
24% OFF
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4.7
(2983)
$309.90 $409
12 colors available
Onsen Waffle Bath Sheet in Cinder Grey #color_cinder-grey Onsen Waffle Bath Sheet in Denim #color_denim
14% OFF
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4.7
(2250)
$124.90 $146
13 colors available
Onsen Waffle Complete Set in Cinder Grey #color_cinder-grey Onsen Waffle Complete Set in Oatmeal #color_oatmeal
Bundle & Save
16% OFF
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4.7
(4253)
$159.90 $191.25
12 colors available
Supima® Waffle 4pc Bath Sheet Bundle Supima® Waffle 4pc Bath Sheet Bundle
16% OFF
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4.7
(1519)
$199.90 $237
12 colors available
Supima® Waffle 6pc Bath Sheet Bundle Supima® Waffle 6pc Bath Sheet Bundle
Best Seller
21% OFF
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4.7
(1835)
$209.90 $264.50
12 colors available
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Supima® Waffle 4pc Complete Bundle

Every Onsen
essential in one bundle

Upgrade your towels today & transform your post-shower experience from routine to ritual.

FREQUENTLY ASKED QUESTIONS

Want to know more?

What does Onsen mean?

An Onsen (温泉) is a Japanese hot spring and traditional space for bathing and relaxation, two of our favorite things.

What is Supima® cotton?

We use Supima® cotton because it’s 100% USA-grown and extra soft. Thanks to its super long fibers, it can be spun into extremely strong, durable yarn that just keeps on getting better. Learn more about Supima cotton here

Do your Waffle Towels really dry that fast?

Quick-drying comfort is our middle name (really—check our birth certificate). Our towels dry super fast thanks to our unique waffle weave, so they’re always dry and never musty.

How do I care for my towels?

We recommend washing your towels in cold water on a gentle cycle every 3-4 days. Tumble dry on low with wool dryer balls. Avoid using fabric softeners, which coat the cotton fibers and minimize their natural ability to absorb moisture. Learn more about towel care here.

Still unsure? We've got you

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60-Shower Trial

Try your towel for 60 days and love it, or your money back.

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Free Shipping

Enjoy free shipping on US orders of $95+ and international of $195+

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10% Off Your First Order

Sign up to our newsletter for your unique 10% off discount code.

60 calendar icon

60-Shower Trial

Try your towel for 60 days and love it, or your money back.

Onsen truck icon

Free Shipping

Enjoy free shipping on US orders of $95+ and international of $195+

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10% Off Your First Order

Sign up to our newsletter for your unique 10% off discount code.

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Onsen in the Wild

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A Pattern Family of Brands


We’re a collective of brands guided by one purpose: to make home more beautiful and more functional, room by room. Our products are thoughtfully designed to turn everyday motions into intentional, enjoyable rituals of everyday living.