Natural and Healthy Materials for Your Skin

Superior towels crafted from 100% Supima cotton sourced in the USA.

7500+ Customers Who Love Us

60-day money back guarantee

Waffle Weave

The Science
Behind the Towel

Our towel is woven using warp and weft floats around a plain-weave center.

The honeycomb pockets trap moisture, unlike terry weave that moves water around the skin.

Greater surface area means maximum air flow, for a quick-drying textile that prevents the accumulation of mildew and bacteria.

Hand Finished

Classically woven and hand-finished, our signature Waffle Towel is crafted of 100% Supima cotton, with a deep, thirsty texture.

Supima is one of the rarest, most sought-after cottons in the world. Its extra-long fibers are 50% longer than those of conventional cotton, so they can be spun into the softest, strongest, finest cotton yarn available.

Supima Cotton

Crafted of 100% American-grown Supima cotton. Supima’s extra-long fibers are 50% longer than those of other cottons, so they can be spun into yarn that’s up to 45% stronger, too.

This means your towel is an investment that has a long, durable life.

Made of 100% USA Sourced Supima Cotton

We love these towels - they're super soft, soak up water quickly, and look great. The yellow colour is lovely and brightens up our bathroom.

Amanda S.

These towels are wonderful - they're light and luxurious, generously sized, cozy to wrap in... The texture is gorgeous, and they dry quickly. We love them. The hand towels are also lovely.

Sara S.

I've had these towels a few weeks now, and they're still great. The soft waffle texture feels great against my skin. The color hasn't budged. Highly recommend.

Nicole D.

Benefits of Our Waffle Towel


Because Supima cotton is up to 45% stronger than other cotton, our towels last longer, so you spend less money over time on better quality products.


The classic Waffle weave becomes thirstier with use and dries quickly to prevent the growth of mildew and bacteria.


Supima’s extra-long staple fiber creates the softest, smoothest cotton yarn in the world–so soft that it’s often used as a substitute for silk.


We grow our cotton in Arizona and southern California, and are licensed by Supima®. The Supima® trademark is a testament to the fact that we’re growing the best quality cotton with as little environmental impact as possible.

Vibrant Colors

Supima yarns can be spun very fine thanks to their strength. This means it takes up dyes much better, giving them a rich color that lasts a long time.

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Free shipping

Enjoy free shipping on US orders of $95+
and international of $195+

60-Shower Trial

Try our Waffle Towel for 60 days
and love it, or your money back.

Wrap up in the Internet’s favorite towels

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