Natural and Healthy Materials for Your Skin

Exceptional Cotton, Exceptional Comfort.

Our towels are made from 100% American-grown, OEKO-TEX® certified cotton for superior absorbency, quick-dry performance, and effortless comfort—free from harmful chemicals and made for everyday use.

7500+ Customers Who Love Us

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Thoughtfully Designed, Perfected Over Time

At Onsen, we believe a great towel should be as functional as it is comfortable. That’s why we use 100% American-grown cotton and thoughtful weaving techniques to create towels that are highly absorbent, breathable, and built to last. Whether you prefer the crisp feel of our original Waffle Towels or the plush-yet-light Terry Waffle Collection, both are designed to get better with every wash—so they’re always fresh, dry, and ready when you need them.

100% American-Grown Cotton

Every Onsen towel begins with 100% American-grown cotton, sustainably farmed in Arizona and Southern California using environmentally mindful practices. Held to higher standards than imported cotton, our fibers are carefully selected for their strength, softness, and durability—ensuring your towels feel better, last longer, and improve with every wash. Naturally strong yet breathable, they hold their softness and color over time while drying quickly and becoming even more absorbent with use.

A Towel for Every Preference

We designed two towel fabrications to meet different preferences while sharing the same commitment to quality, comfort, and performance. Whether you love the crisp, lightweight texture of a Waffle Towel or want the softer, fast-drying feel of a Terry Waffle Towel, both are made to elevate your daily routine and stay fresher for longer.

Here's How They Compare:

Here's How They Compare:

Close-up of blue textured fabric with a honeycomb pattern.

Supima® Waffle Towels

Ultra-light and airy, textured with a honeycomb weave

Best For:

Those who love a lightweight, breathable towel that dries fast

Fabric Content:

100% Supima® cotton

Absorbency:

Highly absorbent, gets even better with every wash

Drying Speed:

Quick-drying and stays fresh, thanks to its breathable waffle weave

Sustainability:

OEKO-TEX® STANDARD 100 certified against 350 toxic chemicals

Close-up of a textured green and white towel with the word 'ONSEN' on the edge.

Terry Waffle Towels

Plush and soft, with terry loops and a sculpted weave

Best For:

Those who want plush comfort without the bulk of full terry

Fabric Content:

100% cotton

Absorbency:

Instantly absorbs moisture while staying breathable

Drying Speed:

Dries faster than traditional terry, thanks to its sculpted texture

Sustainability:

OEKO-TEX® STANDARD 100 certified against 350 toxic chemicals

Exceptional Quality,

Certified Safety

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What is Supima® cotton?

Supima® cotton is a premium variety grown exclusively in the U.S., making up less than 1% of the world’s cotton. Its extra-long staple fibers are 50% longer than those of regular cotton, allowing them to be spun into yarn that’s up to 45% stronger. The result? A towel that’s softer, more durable, and designed to last—so you can enjoy everyday luxury for years to come.

Black checkmark inside a gear-shaped circle.

What is OEKO-TEX® STANDARD 100 Certified?

All of our towels are OEKO-TEX® STANDARD 100 certified, meaning they’ve been rigorously tested to ensure they’re free from harmful substances. This globally recognized certification guarantees that every thread is safe for you and your family, so you can wrap yourself in comfort with total peace of mind.

Person holding a textured beige towel to their face.
Gray towels hanging on a wooden ladder in a modern bathroom.

The Science Behind Our Towels

Soft, breathable, and always fresh—our towels are designed to dry faster and feel better with every use. What truly sets them apart is their unique weave:

Waffle Weave: A honeycomb-like structure that maximizes airflow and absorbency, keeping it ultra-lightweight and incredibly fast-drying.

Terry Waffle: A short terry loop pile with a sculpted texture that absorbs moisture instantly while allowing airflow to speed up drying—plush comfort without the bulk.

No matter your preference, every Onsen towel is crafted for the perfect balance of softness, breathability, and quick-dry performance.

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