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Meet Our Plush Towel, A Most Fantastic Fluff

Melt into the warmth and comfort of luxurious, Aegean cotton.

Shop Our Best Sellers

Onsen Bath Sheet in Denim Blue #color_denim Onsen Bath Sheet in Denim Blue #color_denim
starting at $ 80
9 Colors
Onsen Bath Towel Set in Denim #color_denim Onsen Bath Towel Set in Denim #color_denim
$ 75
9 Colors
Onsen Waffle Complete Set in Denim #color_denim Onsen Waffle Complete Set in Denim #color_denim
$ 150
9 Colors
Onsen Waffle Bath Robe in Denim #color_denim Onsen Waffle Bath Robe in Denim #color_denim
$ 195
7 Colors
Plush Bath Sheet in Fog #color_fog Plush Bath Sheet in Fog #color_fog
Sold Out
3 Colors
Plush Complete Set in Fog #color_fog Plush Complete Set in Fog #color_fog
Sold out
3 Colors
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The Internet’s Most Loved Waffle Towel

Superior materials and design make a better bathroom basic.

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All the Towels You Need in One Set

Our Towel Sets have all the basics to elevate your post-shower ritual.

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A Pattern Family of Brands


We’re a collective of brands guided by one purpose: to make home more beautiful and more functional, room by room. Our products are thoughtfully designed to turn everyday motions into intentional, enjoyable rituals of everyday living.