This, is a towel.

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What makes Onsen different?

Here’s the thing about our towels – they’re surprisingly lightweight and absurdly absorbent. The combination can feel foreign at first, but with time and use you’ll see why we’re obsessed.

Premium materials, lasting benefits.

Grown in America, our extra-long staple Supima® cotton is among the finest in the world. Longer fibers make for stronger towels that resist pilling or wearing thin, and only get softer with every wash.

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RISK FREE TRIAL

We want you to love your Onsen towels. If you're not obsessed by day 60, we'll take them back and give you a full refund. No questions asked. Sound good?

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A DRY APPROACH

Our days are defined by the basics in life. Every day we're hustling to make the next one better.

About us

A story about towels.

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