Provide a touch of luxury to your routine
5,920+ Customers Who Love Us
Provide a touch of luxury
to your everyday routine
Provide a touch of luxury
to his everyday routine
Provide a touch of luxury to his everyday routine
5,920+ Customers Who Love Us
Add Black Towels.
Add Black Towels
Evoking mystery, enlightenment, and power, a pop of black creates a luxurious onsen setting. Black provides contrast in stark spaces, such as a bright white bathroom, where it makes the space feel a bit cozier and more intimate.
Inspired by our founder’s Japanese heritage, we craft our towels with this tradition and intention in mind. So even if you can’t experience a traditional Japanese onsen, our towels are here to help you create one at home.


Waffle Complete Set
Our Waffle towel provides superior absorption.
$150
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Waffle Hand Towel
Made of super strong Supima® cotton weave.
$22
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Waffle Bath Sheet Move-In Set
Internet’s favorite towel for a reason.
$388
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Waffle Bath Robe
OEKO-TEX® certified and generously sized for a relaxed fit.
$195
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100% US Supima cotton

Washed for Softness

Washing/drying Tested

Long-lasting Towel

Human Finished

Strength Tested

Quality Checked

Waffle Weave

100% US Supima cotton

Washed for Softness

Washing, drying Tested

Long-lasting Towel

Human Finished

Strength Tested

Quality Checked

Waffle Weave
1370+ Reviews
Buy black and brown and save 25%!