Provide a touch of luxury to your routine

5,920+ Customers Who Love Us

Provide a touch of luxury
to your everyday routine

Provide a touch of luxury
to his everyday routine

Provide a touch of luxury to his everyday routine

5,920+ Customers Who Love Us

Add Black Towels.

Add Black Towels

Evoking mystery, enlightenment, and power, a pop of black creates a luxurious onsen setting. Black provides contrast in stark spaces, such as a bright white bathroom, where it makes the space feel a bit cozier and more intimate.

Inspired by our founder’s Japanese heritage, we craft our towels with this tradition and intention in mind. So even if you can’t experience a traditional Japanese onsen, our towels are here to help you create one at home.

Waffle Complete Set

Our Waffle towel provides superior absorption.

$150

Add to Cart

Waffle Hand Towel

Made of super strong Supima® cotton weave.

$22

Add to Cart

Waffle Bath Sheet Move-In Set

Internet’s favorite towel for a reason. 

$388

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Waffle Bath Robe

OEKO-TEX® certified and generously sized for a relaxed fit.

$195

Add to Cart

It won’t take long for you to love it!

It won’t take long for you to love it!

Shop the Collection

100% US Supima cotton

Washed for Softness

Washing/drying Tested

Long-lasting Towel

Human Finished

Strength Tested

Quality Checked

Waffle Weave

100% US Supima cotton

Washed for Softness

Washing, drying Tested

Long-lasting Towel

Human Finished

Strength Tested

Quality Checked

Waffle Weave

1370+ Reviews

Waffle Bath Towel Set

Buy black and brown and save 25%!

$ 75
$ 84

Set includes: Bath Towel, Hand Towel, Face Towel
Our signature Waffle towel provides superior absorption in a lightweight towel that lasts a lifetime.

Crafted of 100% USA-grown extra-long-staple Supima® cotton.