Natural and Healthy Materials for Your Skin

Superior towels crafted from 100% Supima cotton sourced in the USA.

- Longer-lasting + up to 45% stronger than other kinds of cotton
- Quick-drying weave prevents must + odor
- 30% lighter than average terry towels

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“Onsen’s distinct waffle-knit towels are the rare online favorite that actually over deliver on performance.”

“This material is extremely absorbent and super light, which allowed us to dry off more quickly using a towel that never felt heavy, even when wet.”

“I liked [Onsen] so much I bought a second set, and now they’re my go-to towels - I refuse to shower without a clean one at the ready.”

“The Bath Robe design is deep-pocketed and hooded; the fit is oversized and relaxed; the weave is waffly and lightweight.”

Waffle Weave

The Science Behind the Towel

Our towel is classically woven using warp and weft floats around a plain-weave center. The honeycomb pockets trap moisture, unlike terry weave that moves water around the skin. And the greater surface area means maximum air flow, for a quick-drying textile that prevents the accumulation of mildew and bacteria.

Supima Cotton

Crafted of 100% American-grown Supima cotton. Supima’s extra-long fibers are 50% longer than those of other cottons, so they can be spun into yarn that’s up to 45% stronger, too. This means your towel is an investment that has a long, durable life.

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Made of 100% USA Sourced Supima Cotton

Benefits of Our Waffle Towel


Because Supima cotton is up to 45% stronger than other cotton, our towels last longer, so you spend less money over time on better quality products.


The classic Waffle weave becomes thirstier with use and dries quickly to prevent the growth of mildew and bacteria.


Supima’s extra-long staple fiber creates the softest, smoothest cotton yarn in the world–so soft that it’s often used as a substitute for silk.


We grow our cotton in Arizona and southern California, and are licensed by Supima®. The Supima® trademark is a testament to the fact that we’re growing the best quality cotton with as little environmental impact as possible.

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Waffle Bath Towel

Our signature Waffle towel provides superior absorption in a lightweight towel that lasts a lifetime. The super strong Supima® cotton gives the towel a resilience that means it’ll do its job just as well on day one as it will the last day of its life. And thanks to the open weave it dries out quickly after each use, so you’ll never reach for a wet, musty towel after a shower again.

Crafted of 100% USA-grown extra-long-staple Supima® cotton.


Wrap up in the Internet’s favorite towels

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