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Supima® ranks in the top one percent of the finest grade cotton available on the planet.


When we set out to design a more functional towel, we knew that meant rethinking what we thought we already knew... We learned a lot about how towels are currently made, but more importantly, how they should be made.

It starts with premium materials.


The length of the fiber makes for smoother fabrics that feel lusciously soft and only get softer with time.


On average Supima cotton is 45% stronger than conventional cottons. The longer fiber resists pilling or breaking, resulting in incredibly resilient products that last.


Supima's fine fibers absorb dye at a more even and uniform rate, which means wash after wash your towels will hold onto their rich colors.

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